How brands advertise on social media epq

 Primary research:

 Prettylittlething-

https://sociallypowerful.com/post/how-pretty-little-thing-have-mastered-social-media-marketing

This brand is a UK based fashion company aimed towards 16 to 24 year old women. There aims within advertisement come in several different ways such as their own YouTube channel with 113k subscribers where they post daily podcasts, mini adverts and trailers of upcoming clothing collections. In their adverts they usually include catchy music, bright lighting, eye-catching clothes to draw attention from their audience. This would attract audiences to visit the website to purchase some clothes to be up on the latest trends. Another type of advertisement that PLT includes to be consumed by the audience, is the typical bus advertising. This type of advertisement is a smart choice because it travels to several places daily so people will notice it. Pretty Little Thing’s known logo is their famous pink unicorn. This logo is almost everywhere within their brand, for example in their packaging, on most of their clothing and other products. It is a signature logo that will yet also be easily remembered by their audience. Another huge example of their advertisement towards the audience is that they collaborate with popular celebrities/social media influencers. Such as Kourtney Kardashian, Saweetie, Jordyn Woods and Molly-Mae etc. This is a massive technique to draw in audiences. This is because the celebrities involved can promote clothing collaborations towards their audience. This would bring more visitors to the site and encourage more people to purchase different new clothing every single day.

Oh Polly-

https://www.wearisma.com/2021/01/28/how-fast-fashion-giant-oh-polly-is-reaching-new-heights-with-tiktok/

This brand was founded in Glasgow in 2015 by Claire Henderson.With over 4 million followers and having ranked as the fifth most engaged UK clothing retail social media brand, Oh Polly is amongst the fastest growing fashion brands in the UK. This fashion brand is aimed at females 16 to 30. Oh Polly also uses catchy music, bright lighting and eye-catching clothes in their adverts to draw attention to the audience. This makes the audience want to go and look on their website to see what products they have. There are several different ways that Oh Polly promotes there products one of them being social media such as TikTok. Someone may post a video giving a haul of there clothes from Oh Polly promoting there products and tagging the brand. This helps this brand reach out to people all over the world making the brand become more well known. Another way Oh Polly is advertised is through TV shows or game shows. Contestants may be wearing an item of clothing from Oh Polly which the audience like and go and buy it. 

JD sports-

https://uniassignment.com/essay-samples/marketing/marketing-techniques-for-jd-sports-marketing-essay.php

This brand, which had a revenue of £769.8 million in 2010, operates out of 500 stores across the United Kingdom. JD sports operates on Twitter, YouTube, Instagram etc. The company's Instagram  has 1.6 million followers and 129k subscribers on YouTube. The core targets market of JD sports is under 25s. JD sports often posts pictures on social media such as Instagram of new products to appeal new customers. This brand also drive traffic to their site by heavily advertising in demand products which helps things sell out quickly. When a business attempts to use social media they should aim to display the most appealing areas of their business to their target audience to help acquire more potential consumers.these appealing areas might be personality, opinions, products you are trying to sell as well as a sense of humour as this will separate your businesses social media page from others also it makes your site feel unique, this is well demonstrated by JD sports as they often post pictures of new products on Instagram as well as Twitter also including where to get them. Social media allows JD sports to contacts their existing customers as well as attract new ones internationally.