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How brands advertise on social media epq

  Primary research:   Prettylittlething- https://sociallypowerful.com/post/how-pretty-little-thing-have-mastered-social-media-marketing This brand is a UK based fashion company aimed towards 16 to 24 year old women. There aims within advertisement come in several different ways such as their own YouTube channel with 113k subscribers where they post daily podcasts, mini adverts and trailers of upcoming clothing collections. In their adverts they usually include catchy music, bright lighting, eye-catching clothes to draw attention from their audience.  This would attract audiences to visit the website to purchase some clothes to be up on the latest trends. Another type of advertisement that PLT includes to be consumed by the audience, is the typical bus advertising. This type of advertisement is a smart choice because it travels to several places daily so people will notice it.  Pretty Little Thing’s known logo is their famous pink unicorn. This logo is almost everywhere within their bra
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How much money is spent in online fashion epq

 https://www.statista.com/topics/5499/online-clothing-market-in-the-uk/?topicheader__wrapper#dossierKeyfigures   The UK’s clothing market is saturated with retailers that sell across various channels. In 2018, Next.co.uk was the UK’s  top online store , with net annual sales of roughly 1.2 billion British pounds generated online in 2018. In fact, the competition is fierce for UK online and multichannel retailers, with familiar brands and new players bursting onto the scene. Among these, relative newcomers such as Bonmarché and Joules achieved the biggest growth in their  like-for-like sales , while more established retailers like Debenhams, John Lewis, Next plc, and Marks and Spencer maintained steady but low rates.  Today, shopping journeys tend to start on search engines with prospective shoppers looking up keywords for the desired apparel items online. In 2019, the  most searched for fashion-related keyword  by UK consumers was "dresses", which were typed up more than 1.5
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Successful fashion marketing campaigns-

  https://econsultancy.com/fashion-marketing-campaigns/ Ted Baker’s Keeping up with the Bakers Ted Baker has a history of innovative and inspiring campaigns, including experiments with Instagram stories and a shoppable video directed by Guy Ritchie.  For its spring/ summer campaign in 2017, Ted Baker pushed the boundaries even further with ‘Keeping up with the Bakers’ – an eight-part sitcom that played out episodically over Instagram. Users were encouraged to come back daily to partake in daily challenges which were released with each episode.    Alongside this, it also unveiled a 360 degree shoppable film, which allowed users to browse the Baker’s home and purchase items discovered there.    Nike’s Better for It 2015’s ‘Better for It’ campaign is one of the most memorable in recent years. Depicting the inner thoughts of women during sporting activity, it highlights the correlation between sport and self-esteem, and cleverly hints at how what we wear can also have a bearing. With a lig
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Impact of online fashion on fashion shops epq

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  There are a number of reasons as to why there has been so many failures to fashion shops decreasing ever since online shops became a thing. For example, Amazon has been the prime  example of a strong vision for online which is now being realised with huge scale. Their annual UK turnover, third only to their US and German business, exceeded £8.8 billion in 2017. However, more companies are now mixing online with ‘bricks and mortar’ facilities, so in the UK, strong performers include supermarkets such as Tesco and Sainsbury's as well as high street retailers such as Next and Argos, and up and coming online firms such as ASOS. Another reason why there has been failures to fashion shops is because of people changing there shopping habits. For example,  Before concerns over the internet impacts, out of town shopping centres were seen as hitting the high street. Free parking, easy access, family-friendly and weather-proof alternatives to fighting it out in a busy town centre every Satu
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The role of influencers in marketing fashion epq

  Secondary research:   Instagram has acted as a tool for fashion brands crafting media strategies for the past decade. The image-focused app has allowed brands to curate a polished feed of high fashion content, such that you would see on a billboard or in a magazine. TikTok is the latest app to become intriguing to fashion brands who are learning how they can utilise the platform. High-street fashion brands such as Pretty Little Thing, Boohoo, and Asos, who excel in influencer marketing, are already building up quite a following on TikTok. These brands choose to collaborate with influencers that have followers with budgets that reflect the cost of their product.  If the consumer is loyal to an influencer or brand that they follow, it is likely that the price point of the item being marketed will not bear a great impact on whether the consumer decides to purchase.  As an example, social media influencer, and ex Love Island contestant Molly-Mae Hague is a brand ambassador for high-stree
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Epq mood board

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  144.0k likes and 761 shares showing how this brand will promote there  products online.  This mood board shows the different ways that social media platforms such as Instagram and TikTok promote there products and how successful it is. Social media platforms help fashion brands be more well known and encourage people to buy there products. The fashion industry has increased over the years due to social media becoming more popular and different brands becoming well known.  59.6k likes and 783 shares showing how successful this  brand is making themselves more well known. 158.7k likes and 2177 shares promoting Zara items.  10.5 k likes on this video shown on TikTok  promoting Asos items. This makes the website  more well known and people will go onto the website and buy the items they have seen on TikTok that they like. This image shows that on social media apps such as Twitter brands such as Zara and H&M use to make there brand more well known. Zara has 9271 mentions on Twitter an
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Epq

  What will my project be about? Is social media essential in the fashion industry? Has it benefited the industry or caused it downfall? Benefits: -platforms such as Instagram and TikTok can start a new trend overnight -Social media has brought connectedness innovation and diversity into the industry  -74% of consumers rely on social networks to help them make purchase decisions  -Without social media it would be hard for a brand to remain relevant in today's society -Social media has changed the way that we consume information Disadvantages: -Time commitment e.g writing posts, answering comments or queries -Not living up to expectations e.g marketers overestimate how much budget they will dedicate to sites -Unhappy customers are likely to complain about a brand on social media Social media increases brand awareness, helps you connect with your audience by keeping up-to-date with the latest trends and superior customer service to communicate on. Primary research: -Fashion designers
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