Successful fashion marketing campaigns-

 https://econsultancy.com/fashion-marketing-campaigns/

Ted Baker’s Keeping up with the Bakers

Ted Baker has a history of innovative and inspiring campaigns, including experiments with Instagram stories and a shoppable video directed by Guy Ritchie. For its spring/ summer campaign in 2017, Ted Baker pushed the boundaries even further with ‘Keeping up with the Bakers’ – an eight-part sitcom that played out episodically over Instagram. Users were encouraged to come back daily to partake in daily challenges which were released with each episode.  Alongside this, it also unveiled a 360 degree shoppable film, which allowed users to browse the Baker’s home and purchase items discovered there. 

 Nike’s Better for It

2015’s ‘Better for It’ campaign is one of the most memorable in recent years. Depicting the inner thoughts of women during sporting activity, it highlights the correlation between sport and self-esteem, and cleverly hints at how what we wear can also have a bearing. With a light-hearted but empowering tone, it succeeded in engaging female consumers.

H&M’s Close the Loop

We recently wrote about why women are talking about H&M’s latest campaign, but it's ‘Close the Loop’ ad is another example of the brand’s innovative marketing. With the aim of promoting its mission to make fashion more sustainable, it created one of the most diverse ads of all time. Featuring plus-size model Tess Holliday and Muslim model Mariah Idrissi the ad garnered a massively positive response for its celebration of different cultures in relation to fashion. By creating a buzz around the campaign, it ensured that its message of sustainability was heard.

Inside Chanel

Alongside Chanel News, Inside Chanel is a microsite dedicated to telling the story of the brand – a key part of its overarching marketing strategy. Separated into 12 chapters, each detailing an important part of the brand’s history, it offers something of real value for consumers. Combining photography, digital sketches and video – it uses rich content to bring the story to life. With 100 years of history, the in-depth and well-produced nature of the campaign also reflects the quality of the brand.